Enterprise Commerce Built on the World's Most Trusted Commerce Platform.
Salesforce Commerce Cloud — spanning B2C Commerce (the former Demandware platform), B2B Commerce (built on the Salesforce Platform), and the Composable Storefront and OMS products — is the commerce platform of choice for enterprise retailers, global brands, and manufacturers who need the scalability, global infrastructure, and Salesforce ecosystem integration that mid-market platforms cannot provide. SFCC powers more than 60% of the world's top 100 retailers and processes billions in GMV annually across fashion, beauty, luxury, grocery, electronics, and manufacturing sectors — because its enterprise-grade infrastructure (unlimited scale, 99.99% uptime SLA, global CDN, PCI DSS compliance by default), its AI personalisation via Einstein, and its native integration with Salesforce CRM, Marketing Cloud, and Service Cloud create a commerce ecosystem that no competing platform matches at enterprise scale. SourceMash's certified SFCC practice delivers B2C Commerce implementations, B2B Commerce portals, Headless PWA Kit and Composable Storefront builds, custom cartridge development, Einstein AI activation, and the end-to-end integration with the Salesforce Customer 360 that makes SFCC the commerce engine at the centre of an enterprise customer data strategy.
The Complete Salesforce Commerce Product Ecosystem.
Salesforce Commerce Cloud is not a single product but a family of commerce solutions built on the Salesforce Platform and infrastructure. B2C Commerce (the former Demandware, now commercecloud.salesforce.com) is the SaaS multi-tenant platform for consumer-facing retail with SFRA (Storefront Reference Architecture) as the primary development framework and PWA Kit / Composable Storefront as the headless evolution. B2B Commerce is built natively on the Salesforce Platform (Lightning) and targets manufacturers, distributors, and wholesalers selling to business buyers with complex pricing, account hierarchies, and procurement workflows. Salesforce Order Management (OMS) provides the unified order orchestration layer that routes, fulfils, and tracks orders across multiple fulfilment sources. Einstein Commerce Intelligence provides the AI-powered personalisation, product recommendations, and search that differentiate SFCC's shopper experience from competing platforms.
The Salesforce Commerce Cloud advantage is not individual feature depth — it is the native integration across the Salesforce Customer 360: every commerce transaction, browse behaviour, and product interaction flows into the same Salesforce data layer as CRM, Marketing Cloud, Service Cloud, and Data Cloud events — enabling the genuine customer intelligence that personalises every touchpoint across every channel the customer uses to interact with the brand.
SFCC Product Coverage
Certifications & Partner Status
Service 01
Salesforce B2C Commerce Implementation & Configuration
B2C Commerce the platform formerly known as Demandware is the enterprise SaaS commerce platform that powers global retail brands, luxury houses, and consumer product companies that require the infrastructure reliability, global scalability, and PCI DSS compliance guarantees that self-hosted or mid-market platforms cannot provide. SFCC B2C Commerce's multi-tenant SaaS architecture means that Salesforce manages the infrastructure, security patching, platform upgrades, and PCI compliance leaving the implementation team focused on business configuration, storefront development, integration, and merchandising capability rather than infrastructure operations. The platform's global CDN, multi-site architecture (multiple branded storefronts sharing a single catalogue and business manager while maintaining separate brand identities), and native internationalisation (multi-currency, multi-language, market-specific pricing and promotions) are the capabilities that drive enterprise retail adoption at the scale where no open-source or mid-market platform is operationally feasible.
SourceMash's B2C Commerce implementation practice covers the full implementation lifecycle — from Business Manager configuration and catalogue architecture through SFRA storefront development, promotion and pricing engine configuration, search and merchandising setup, and the integration with ERP, CRM, and marketing systems that completes the enterprise commerce ecosystem.
Business Manager Configuration
Salesforce Business Manager is SFCC's administration interface for catalogue, pricing, promotions, search, and site configuration. SourceMash configures: site preference settings (locale, currency, tax, shipping, payment methods), catalogue structure (master catalogue with product classification hierarchy, site catalogues for market-specific product assortment), price books (standard and sale price books by currency and market), promotion engine (promotion qualifiers, discount actions, coupon management, exclusion rules), search configuration (searchable attributes, sorting options, refinements), and the Content Assets and Page Designer content management that merchandising teams use for editorial content without developer involvement.
Catalogue & Product Architecture
SFCC product data architecture standard product and product variation master design for the specific attribute dimensions of each product type; product set configuration for look-based selling; bundle product configuration for kit and package commerce; custom attributes via product system object extension for the non-standard product data fields (technical specifications, certifications, compliance data, ingredient lists) that are not covered by SFCC's standard product object; classification and category hierarchy design for navigation and SEO; and the import/export framework (XML import via OCAPI or SFTP-based import jobs) for catalogue data migration from legacy platforms and ongoing product data syndication from ERP or PIM systems.
Promotion Engine & Pricing
SFCC's promotion engine is one of the most powerful in enterprise commerce — supporting product-level, order-level, and shipping promotions with complex qualification conditions (customer group, source code, coupon, time window, product quantity, cart value) and discount actions (percentage off, fixed discount, fixed price, free product, bonus discount product, buy-X-get-Y). Price book architecture for market-specific pricing, sale pricing, customer group pricing, and promotional pricing. SourceMash configures the promotion architecture aligned to the merchandising calendar, implements exclusive and combinable promotion rules, and builds the promotion testing framework that validates promotion logic before go-live.
Multi-Site & Internationalisation
SFCC multi-site architecture for enterprise brands managing multiple branded storefronts, regional sites, or business model variants (D2C and outlet) from a single platform instance. Site configuration including locale mapping, currency assignment, tax table configuration by jurisdiction (GST, VAT, sales tax), market-specific shipping options and carrier integration, and market-specific payment methods. Multi-language catalogue content management with translation workflow integration. hreflang configuration for international SEO. Geo-targeting and market-specific promotions and price books that apply the correct commercial configuration for each visitor's market context automatically.
Search & Merchandising
SFCC search configuration using Salesforce Commerce Search (powered by Einstein Search AI) — searchable attribute configuration, search refinement setup (faceted filtering attributes for the specific product types in the catalogue), sorting option configuration, search synonym and redirect management, and the search merchandising rules that boost, bury, or slot specific products into specific positions in search results for defined queries. Category sorting rules for collection page product sequencing. Einstein Product Recommendations configuration for cross-sell and upsell placements. Search analytics monitoring for zero-results queries that indicate catalogue gaps or synonym needs.
Customer Groups & Segmentation
SFCC customer group implementation for personalised commerce experience system groups (registered, unregistered, employee) and custom groups (VIP tier, wholesale buyer, loyalty member level, geographic segment) used to control product catalogue visibility (trade-only products hidden from retail visitors), price book assignment (trade pricing for wholesale customers), promotion eligibility (employee discount available to employee customer group only), and Einstein personalisation (segment-specific recommendation algorithm inputs). Integration with Salesforce Data Cloud for real-time segment membership synchronisation from the unified customer profile across all Salesforce clouds.
Service 02
SFRA Storefront Development & Cartridge Engineering
Storefront Reference Architecture (SFRA) is Salesforce Commerce Cloud's recommended storefront development framework a Node.js-based build pipeline, JavaScript controller architecture, and ISML (Internet Script Markup Language) template system that provides a structured, upgradeable foundation for B2C Commerce storefronts. SFRA replaced the older Site Genesis architecture and introduced the cartridge system that allows functionality to be packaged in discrete, independently maintainable cartridges that can be stacked in priority order in the cartridge path enabling third-party cartridges (payment, tax, loyalty, shipping) to be added and updated independently of the base storefront cartridge without modifying base code.
SFRA development requires a specific skill set that differs from standard web development — familiarity with the SFCC server-side JavaScript environment (Rhino JS engine, not Node.js), ISML template syntax, the Script API object model, the Commerce API (OCAPI and SCAPI), Business Manager configuration as part of the development workflow, and the cartridge architecture patterns that keep SFRA storefronts maintainable and upgradeable. SourceMash's SFRA team includes developers who have built and maintained SFRA storefronts across multiple major version upgrades understanding not just the current API but the evolution of the platform that determines upgrade strategies.
Custom Cartridge Development
Custom SFRA cartridge development for functionality not covered by the base SFRA cartridge or available third-party cartridges following SFRA's cartridge architecture principles (no modification of base_app cartridge, all customisations in separate custom cartridges that override base controllers, models, and templates selectively). Custom controller logic extending SFRA's base controllers via server.extend() and server.prepend()/append() decorators. ISML template overrides in the custom cartridge shadowing base templates. Commerce Script API integration for product data, order management, and customer account operations. Business Manager module extensions for merchant-facing operational tooling.
Third-Party Cartridge Integration
Integration and configuration of SFCC LINK-certified third-party cartridges the ecosystem of pre-built integrations for payment, tax, loyalty, rating and reviews, shipping, and marketing that SFCC partners develop and maintain as cartridges. Common cartridges: Adyen and Stripe payment cartridges, Avalara AvaTax for US sales tax calculation, Yotpo reviews and loyalty, Narvar for post-purchase tracking, Searchspring and Algolia for alternative search, Klaviyo for email marketing integration, and Vertex for tax. Cartridge version compatibility assessment against the store's SFRA version, cartridge installation and configuration, and testing to validate correct behaviour in the store's specific product and promotion configuration.
Page Designer & Content Management
Salesforce Page Designer component development enabling merchandising and marketing teams to build, manage, and deploy landing pages, campaign pages, and editorial content without developer involvement. Custom Page Designer component development (each component is a JSON schema + ISML template that defines the component's editable properties and rendered output), component library design and build covering the content types the merchandising team needs (hero banner, product carousel, editorial grid, video section, countdown timer, lookbook, category tile grid), and the component configuration defaults and validation rules that prevent non-technical users from producing invalid or broken page layouts.
Mobile-First Storefront & Performance
SFRA storefront performance optimisation critical CSS inlining for above-fold content to eliminate render-blocking, lazy loading for product images below the fold, JavaScript bundle splitting and deferred loading for non-critical scripts, WebP image format serving, Require.js module loading optimisation, and the Salesforce CDN configuration that delivers static assets from edge locations close to the visitor. SFRA's built-in response time optimization hooks (cache headers, page cache configuration in Business Manager) configured to maximise CDN cache hit rates for catalogue pages without compromising price and promotion personalisation freshness.
Checkout & Payment Integration
SFRA checkout implementation multi-step or one-page checkout configuration, address validation, shipping method presentation with carrier-calculated rates where applicable, gift wrapping and order message collection, payment method integration (credit card via Adyen or Stripe SFCC cartridges, PayPal, Apple Pay, Google Pay, BNPL via Klarna or Afterpay cartridges), order review and confirmation. Custom checkout step injection for additional data collection (tax exemption certificate for B2B, gift message, loyalty point redemption). Order confirmation email template customisation via Business Manager email configuration and ISML email templates for transactional messaging.
SFRA Upgrade & Migration
SFRA version upgrade management Salesforce releases new SFRA versions with each Commerce Cloud platform release, and storefronts that are several versions behind accumulate technical debt that makes each subsequent upgrade progressively more expensive. SourceMash manages SFRA version migrations by: comparing the diff between the current store's SFRA version and the target version to identify changes to base cartridge controllers and templates that the store's custom cartridges override; systematically testing each custom override against the updated base; and updating custom cartridges to resolve incompatibilities. Site Genesis to SFRA migration for stores running the older architecture that is no longer supported.
Service 03
PWA Kit & Composable Storefront & Headless SFCC
Salesforce Composable Storefront (formerly PWA Kit) is Salesforce's headless storefront framework — a React-based application built on the Shopper APIs (SCAPI) that delivers the performance advantages of a decoupled frontend architecture (sub-second time to interactive, Google Lighthouse scores above 90, mobile-native interactions) without requiring merchants to build and maintain a custom API integration layer from scratch. Unlike headless implementations on WooCommerce or even custom Shopify headless builds, the Composable Storefront is specifically designed to work with SFCC's Shopper APIs covering product discovery, cart management, checkout, customer account, and promotion retrieval with Managed Runtime (formerly Mobify) as Salesforce's edge hosting platform for the React application.
The Composable Storefront represents Salesforce's strategic direction for SFCC storefronts — new Einstein and Shopper API capabilities are being delivered to the Composable Storefront before SFRA, making it the future-aligned development path for SFCC implementations. SourceMash builds Composable Storefront implementations for brands that prioritise performance and developer experience, and advises on the SFRA vs. Composable Storefront decision based on team skill profile, performance requirements, and timeline.
Composable Storefront Architecture & Setup
Salesforce Composable Storefront implementation using the official PWA Kit scaffold — React application with server-side rendering via Salesforce Managed Runtime, Shopper APIs for product, search, cart, checkout, customer, and promotions data. Project structure following Salesforce's recommended architecture: page-level components, shared UI components, API client configuration, Redux store structure for client-side state management, and the extensibility hooks that allow customisation without forking the base template. Storefront branding, design system implementation (design tokens, Tailwind CSS or styled-components), and component library build aligned to the brand's visual identity.
Shopper APIs & SCAPI Integration
Salesforce Shopper APIs (Commerce API / SCAPI) integration the modern REST API that replaces OCAPI for storefront-facing operations. Shopper Customers API for account management and order history; Shopper Products and Catalog APIs for product and category data; Shopper Search API for product search and refinement; Shopper Baskets API for cart management; Shopper Orders API for checkout and order creation; and Shopper Promotions API for eligible promotion display. SLAS (Shopper Login and API Access Service) authentication for guest and registered shopper token management. Custom API hooks built on the Salesforce Commerce SDK for efficient data fetching with React Query or SWR.
Managed Runtime & Edge Performance
Salesforce Managed Runtime (MRT) deployment and configuration the edge hosting platform for Composable Storefront applications that provides server-side rendering at Salesforce's global edge network nodes, reducing time-to-first-byte for shoppers globally. Bundle size optimisation via code splitting and tree shaking; image optimisation pipeline using Salesforce's built-in Image Service for responsive image serving; CDN cache configuration for product and category pages with stale-while-revalidate for freshness without cache-miss performance degradation. Lighthouse performance budget enforcement as part of the CI/CD pipeline to prevent performance regression on new deployments.
Composable Commerce Third-Party Services
Composable Storefront third-party integration connecting best-of-breed commerce services to the SFCC backend via the Composable Storefront's extensible architecture. Algolia or Bloomreach for AI-powered search replacing SFCC's native search; Contentful or Sanity for headless CMS editorial content alongside SFCC product data; Stripe or Adyen for payment processing via client-side React components; Yotpo or Bazaarvoice for ratings and reviews rendered in the React UI; and Salesforce Data Cloud for real-time segment membership and personalisation decisions surfaced through the Composable Storefront's personalisation hooks.
Service 04
Salesforce B2B Commerce — Wholesale, Manufacturing & Distribution Portals
Salesforce B2B Commerce is architecturally distinct from B2C Commerce it is built natively on the Salesforce Platform (Lightning) rather than on the Demandware infrastructure, which means it shares the same data model, user interface framework, and administrative tooling as Salesforce CRM and Service Cloud. This native Salesforce Platform foundation is its primary advantage over standalone B2B e-commerce platforms: account hierarchies, contact roles, contract pricing, and quote management are native Salesforce objects rather than custom commerce constructs, making B2B Commerce the natural extension of a Salesforce CRM investment for manufacturers, distributors, and wholesalers who manage complex B2B customer relationships in Salesforce Sales Cloud.
B2B Commerce's key capabilities account-based pricing (each account or account hierarchy can have a distinct price book), contract pricing (negotiated prices for specific products applied to specific accounts), reorder workflows (replenishment ordering from previous order history), quote-to-order (integrating with Salesforce CPQ for complex configured product orders), and the approval workflow for purchase orders that corporate buyers must route internally before placing — address the B2B commerce requirements that consumer-oriented platforms like Shopify Plus B2B and WooCommerce Wholesale Suite handle only partially.
Account Hierarchy & Pricing Architecture
Salesforce B2B Commerce account hierarchy configuration mapping the client's B2B customer structure (corporate parent accounts with subsidiary buyer accounts, each with their own contacts and purchasing authority) to Salesforce's Account and Contact model. Price book architecture for account-level pricing: standard price books for each currency, account-specific price books for major customers with negotiated pricing, and contract price books for frame agreement pricing with defined validity periods. Price waterfall logic determining which price book takes precedence when an account is eligible for multiple price books (account-specific, contract, tier, and standard) for the same product.
CPQ & Quote-to-Order
Salesforce CPQ (Configure, Price, Quote) integration with B2B Commerce for complex configured product ordering enabling buyers to configure products with interdependent options, receive a system-calculated price reflecting the configuration and their account's contract pricing, submit for internal approval if required, and convert the approved quote to a B2B Commerce order with a single action. CPQ product rules (configuration validity constraints), pricing rules (conditional price adjustments for configuration combinations), quote templates for the branded PDF quote document that buyers receive for offline approval workflows, and the approval process configuration routing high-value quotes through the appropriate discount approval hierarchy.
Reorder & Replenishment Workflows
B2B Commerce reorder workflow implementation enabling buyers to view their full order history, select a previous order, and add all line items to the current cart with a single action (adjusting quantities as needed), eliminating the need to search and configure each product individually for repeat purchases. Saved shopping lists (named product lists maintained per buyer account for quick-order workflows). CSV order upload for buyers who manage large orders in procurement systems and prefer to upload an order file rather than configure line by line in the portal. Subscription-based replenishment for consumable products with configurable delivery frequency and quantity adjustment.
Purchase Order & Approval Workflow
Corporate purchase order workflow configuration PO number collection at checkout (required for accounts with net payment terms), multi-level order approval routing for orders above defined value thresholds (buyer places order, procurement manager approves, finance approves for orders above a higher threshold), and order hold pending approval with automated notification to approvers. Account credit limit management — orders blocked or flagged when the buyer account's available credit is insufficient to cover the order value. Net payment terms configuration (Net 30, Net 60, Net 90) with invoice-based payment and accounts receivable integration to ERP for payment status tracking.
Buyer Roles & Delegated Administration
B2B Commerce buyer role configuration role-based access control for buyer portal users within an account (buyer can browse and add to cart but not checkout without approval; purchaser can checkout up to their authority limit; account administrator can manage users, view all orders, and update shipping addresses). Delegated account administration enabling enterprise buyer accounts to self-manage their portal users without requiring Salesforce admin involvement account admins can invite, deactivate, and assign roles to buyer contacts for their account. Division-based catalogue visibility for large enterprise accounts where different business units should see different product catalogues and pricing.
ERP & OMS Integration
B2B Commerce integration with ERP systems for the real-time data flows that B2B commerce operations require inventory availability (real-time stock levels by warehouse location including safety stock reserve for wholesale), order transmission (B2B Commerce orders pushed to ERP order management for fulfilment routing and invoicing), invoice synchronisation (ERP-generated invoices pulled into the buyer portal for self-service invoice download and payment history), and credit limit management (real-time available credit balance from ERP accounts receivable displayed in the buyer portal). SAP S/4HANA, Oracle E-Business Suite, Microsoft Dynamics 365, and NetSuite integration via MuleSoft or custom middleware.
Service 05
Einstein AI & Personalisation — Commerce Intelligence Activation
Einstein Commerce Intelligence is Salesforce's AI layer embedded across the SFCC platform — providing product recommendations, personalised search, shopper segmentation, commerce insights, and predictive analytics that are native to the platform rather than requiring third-party AI integrations. Einstein's advantage over standalone recommendation and personalisation tools is its access to the full Salesforce Customer 360 data the recommendation model for a known shopper can incorporate not just their browse and purchase history on the e-commerce site but their service cloud interaction history, their Marketing Cloud email engagement, and their CRM loyalty tier — producing a genuinely holistic personalisation signal rather than one limited to on-site behaviour.
Einstein for Commerce includes Einstein Product Recommendations (collaborative filtering-based next-best-product surfacing), Einstein Search Recommendations (personalised search suggestions based on the shopper's taste profile), Einstein Commerce Insights (basket analysis and cross-category purchase correlation data surfaced to merchandisers for assortment and promotion strategy), and the Predictive Sort capability that reorders category and search results based on individual purchase likelihood.
Einstein Product Recommendations
Einstein Product Recommendations configuration and placement optimisation — activating and tuning the eight recommendation zones available in B2C Commerce (recently viewed, top sellers, co-buy, co-view, viewed-to-purchase, new arrivals, trending, and item-to-item) and placing them in the highest-conversion locations in the storefront: cross-sell recommendations on the product page (products frequently bought with the viewed item), upsell recommendations in the cart (products frequently bought alongside the cart contents at a higher price point), and personalised home page recommendations for returning known shoppers. Recommendation zone performance monitoring and filter rule configuration (exclude out-of-stock, exclude same category as cart for cross-sell zones).
Einstein Search & Personalised Ranking
Einstein Search activation AI-powered search that understands natural language queries, handles misspellings and synonyms, and personalises result ranking based on the individual shopper's category preferences and purchase history. Einstein Predictive Sort reorders category page and search result product listings so the products most likely to be purchased by the specific shopper appear at the top a shopper with a history of purchasing premium products in a category sees premium products ranked higher; a price-sensitive shopper sees value options surfaced. Search synonym management, zero-results monitoring dashboard, and the search term performance analytics that identify which queries are underserving shoppers.
Einstein Commerce Insights
Einstein Commerce Insights activation for merchandising intelligence the basket analysis capability that reveals which products are most frequently purchased together (cross-category correlations that inform cross-sell strategy, product bundling decisions, and promotional pairing), category-level purchase pattern analysis (which categories drive cross-category exploration), and trend identification showing which products are gaining or losing purchase velocity relative to the category. Insights surfaced to the merchandising team in Business Manager and optionally connected to a Power BI or Tableau dashboard that combines Einstein Insights with sell-through, margin, and inventory data for holistic assortment intelligence.
Salesforce Data Cloud Integration
Salesforce Data Cloud (CDP) integration with B2C Commerce for real-time segment-based personalisation Data Cloud's unified customer profile (combining commerce transaction history, CRM data, Marketing Cloud email engagement, and Service Cloud interaction history) produces real-time segment memberships that are available as inputs to SFCC's personalisation engine. Segments (high-LTV customer, at-risk churner, first-time buyer, VIP loyalty tier) control which Einstein recommendation zones are displayed, which promotions are eligible, which price book is applied, and which content assets are shown enabling personalisation that reflects the shopper's complete brand relationship rather than only their on-site behaviour.
Marketing Cloud Integration & Triggered Messaging
Salesforce Marketing Cloud integration with B2C Commerce via the Marketing Cloud Connector synchronising shopper browse events (product views, category views, search queries), cart events (add to cart, cart abandonment), and purchase events to Marketing Cloud for trigger-based journey activation. Abandoned cart journey triggered by SFCC cart abandonment event with personalised product recommendations in the recovery email generated by Einstein. Browse abandonment journey for shoppers who viewed a product category without adding to cart. Post-purchase journey with order confirmation, shipping notification, and review request timed to expected delivery. Personalised product recommendation blocks in all journey emails using Einstein's send-time recommendation output.
Einstein A/B Testing & Optimisation
Einstein recommendation A/B testing framework comparing Einstein-powered recommendation zones against manually curated product lists or alternative recommendation strategies for the same placement to validate Einstein's incremental revenue contribution. SFCC's built-in A/B testing capability for promotion, content, and product sorting experiments statistical significance monitoring to prevent premature winner declaration. Einstein Personalisation performance reporting: recommendation zone click-through rate, add-to-cart rate from recommendations, revenue per recommendation impression, and recommendation influence rate (orders that included at least one recommended product) as the primary commercial KPIs for recommendation programme health.
Service 06
SFCC Integrations — ERP, CRM, 3PL & Marketing
Salesforce Commerce Cloud's native integration advantage is its position within the Salesforce ecosystem B2C Commerce connects to Salesforce CRM, Marketing Cloud, Service Cloud, and Data Cloud through native connectors and Salesforce's own integration middleware. For non-Salesforce systems (SAP, Oracle, 3PL providers, tax engines, payment gateways, loyalty platforms), SFCC provides OCAPI and SCAPI for inbound API calls, webhook-style notification via Commerce Cloud hooks, and SFTP-based batch import/export for high-volume catalogue and order data flows.
MuleSoft Salesforce's enterprise integration platform is the recommended middleware for complex multi-system integrations where a dedicated iPaaS layer is warranted by the number of connected systems and the complexity of data transformation requirements.
Systems & Platforms We Integrate with SFCC
Native Salesforce connectors, certified LINK cartridges, and custom integrations for the full enterprise commerce ecosystem
Service 07
Salesforce Order Management — Distributed Fulfilment & OMS
Salesforce Order Management System (OMS) is the unified order orchestration layer that sits between the commerce front-end (B2C Commerce, B2B Commerce, or any other order source) and the fulfilment network (warehouses, retail stores, 3PLs, drop-ship vendors) routing each order to the optimal fulfilment location based on inventory availability, proximity to the customer, fulfilment cost, and operational capacity, then managing the fulfilment lifecycle through to delivery and post-delivery service. In an omnichannel retail environment where a customer might browse online, buy on mobile, pick up in store, and return through a different channel, OMS provides the unified order view and flexible fulfilment rules that make these cross-channel journeys operationally coherent.
Salesforce OMS capabilities most valued by enterprise retailers: BOPIS (Buy Online, Pick Up In Store) with store inventory reservation and pick list generation; Ship-From-Store that converts retail store inventory into an additional fulfilment node reducing both fulfilment cost and delivery time; Distributed Order Management (DOM) that evaluates fulfilment location options in real time and routes each order line to the optimal source; and the unified customer service interface that allows agents to view, modify, cancel, and re-ship orders across all fulfilment sources from a single Service Cloud screen.
Order Capture & Orchestration
Orders from B2C Commerce, B2B Commerce, POS (Salesforce or third-party), call centre, and marketplace channels flow into Salesforce OMS through REST API or platform events. OMS consolidates multi-channel orders into a single order management layer with a consistent data model, regardless of the originating channel or commerce platform.
DOM Routing & Sourcing Rules
Distributed Order Management evaluates each order against the sourcing rule set — availability at each fulfilment location, proximity to the delivery address, fulfilment capacity utilisation, and cost and assigns each order line to the optimal fulfilment source (warehouse, store, 3PL, or drop-ship vendor). Split-order logic when no single location can fulfil all lines.
Fulfilment Execution
Fulfilment instructions transmitted to each node WMS pick list generation, store associate BOPIS or ship-from-store notification (via the Salesforce Order Management Store App), and drop-ship PO transmission to vendor. Shipment confirmation (tracking number and carrier) received from each fulfilment node and transmitted to the shopper via Marketing Cloud triggered email or SMS.
Post-Purchase & Returns
Returns management through Salesforce OMS return authorisation, refund calculation (including restocking fee rules), and inventory credit routing to the appropriate fulfilment node. Service Cloud customer service agents access the unified OMS order view to handle modification, cancellation, reship, and return requests across any fulfilment source, from a single screen, regardless of the originating sales channel.
Service 08
Growth & Optimisation — SEO, Paid Ads, CRO & Commerce Analytics
SFCC's enterprise infrastructure and Einstein personalisation provide the commerce platform foundation but realising the revenue potential of that infrastructure requires a growth programme that drives qualified traffic, optimises conversion at every step of the purchase journey, and builds the recurring customer relationships that drive lifetime value. SFCC's technical architecture creates specific SEO considerations the platform's JavaScript-heavy rendering, canonicalisation of faceted navigation URLs, hreflang management across multi-site international storefronts, and the Business Manager content management model require implementation patterns that are specific to SFCC and distinct from what generic SEO guidance recommends.
Similarly, SFCC's integration with Salesforce Marketing Cloud and CRM enables a level of paid media audience sophistication using CRM-defined customer segments for Google Customer Match and Meta Custom Audiences that most platforms cannot match.
SFCC-Specific SEO
Technical SEO for SFCC canonicalisation for faceted navigation (ensuring filtered category URLs use canonical tags pointing to the base category URL to prevent duplicate content), hreflang tag implementation for multi-site international storefronts, sitemap.xml configuration via Business Manager, JavaScript rendering audit for Googlebot crawlability (SFCC's ISML rendering is server-side, but client-side enhancements must not block key product content from crawling), and Product rich result implementation via JSON-LD in ISML templates or the digital data layer.
Google Shopping & Performance Max
Google Merchant Center product feed from SFCC catalogue custom feed export job via SFCC Business Manager or third-party feed management cartridge, attribute mapping (title optimisation with keyword enrichment, GTIN from product master data, google_product_category, custom labels for campaign segmentation by margin, season, or clearance status). Performance Max campaign setup with product-level ROAS targets. Google Customer Match audience upload from Salesforce CRM for competitor conquesting and lapsed customer re-engagement.
Meta & Social Commerce
Meta Dynamic Product Ads via SFCC catalogue feed integration automated product feed sync to Meta Commerce Manager for retargeting of product viewers and cart abandoners. Salesforce CRM customer segment export to Meta Custom Audiences VIP customer lookalike expansion, lapsed customer win-back audiences, and purchaser exclusion from acquisition campaigns. Instagram Shopping integration. Advantage+ Shopping Campaigns for AI-optimised product discovery with SFCC catalogue as the product source.
Marketing Cloud Journey Automation
Salesforce Marketing Cloud journey configuration driven by SFCC commerce events — abandoned cart journey (SFCC cart abandonment event triggers Marketing Cloud journey with Einstein-generated personalised product recommendations in email), browse abandonment, post-purchase cross-sell and review request, VIP tier unlock notification, back-in-stock alert for wishlisted items, and win-back journey for lapsed customers defined by Salesforce Data Cloud segment membership update event.
CRO & A/B Testing
SFCC built-in A/B testing for promotion and content experiments split-testing product page content variations, promotional banner creative, and Einstein vs. manual recommendation zone content. Hotjar heatmap and session recording analysis for identifying checkout friction specific to the SFCC checkout flow. Product page UX optimisation for conversion image gallery format, variant selector UI, Einstein recommendation placement, social proof positioning. Checkout flow audit and optimisation using SFCC's configurable checkout steps.
Commerce Analytics & Reporting
SFCC Business Manager Commerce Reports for operational metrics revenue, conversion rate, AOV, product performance, search performance, promotion performance, and customer acquisition reports. GA4 e-commerce event implementation via SFCC's digital data layer — full e-commerce event schema (view_item, add_to_cart, begin_checkout, purchase) with product-level parameters and promotion impression tracking. Salesforce CRM Analytics (Tableau CRM) connected to SFCC order data for cross-cloud customer lifetime value and cohort analysis dashboards that combine commerce, CRM, and service data.
Salesforce Commerce Cloud by Industry.
SFCC's enterprise infrastructure, Einstein AI, and native Salesforce Customer 360 integration make it the commerce platform of choice across the sectors that demand the most from their commerce technology.
- Multi-brand multi-site architecture on a single platform instance for brand portfolio management
- Page Designer editorial lookbook and campaign page construction without developer dependency
- Einstein product recommendations personalised to individual taste profile and purchase history
- Luxury exclusivity features pre-launch registration, limited edition drops, concierge checkout
- International storefronts with market-specific pricing, payment methods, and duty calculation
- Marketing Cloud personalised email with Einstein send-time and product recommendation
- Shade finder and skin quiz integrated with Einstein product recommendations for personalised routing
- Subscription replenishment via SFCC subscription cartridge or third-party integration
- Virtual try-on and AR product visualisation cartridge integration (ModiFace, Perfect Corp)
- Loyalty programme integration (Yotpo, LoyaltyLion) with tier display in checkout and account
- UGC and influencer content integration on product pages with social proof structured data
- Data Cloud segment-based personalisation for returning customers vs. new visitors
- Salesforce OMS BOPIS and ship-from-store for omnichannel fulfilment across store network
- Real-time inventory from WMS integrated via SFCC inventory API for accurate stock display
- Promotional complexity SFCC promotion engine handles multi-tier, combinable, and loyalty offers
- Loyalty programme with points earn/burn at checkout via Einstein-connected loyalty cartridge
- Demand forecasting analytics connecting SFCC sales velocity to supply chain planning
- Service Cloud integration for unified customer service across online and in-store touchpoints
- Complex product configuration (laptop with custom spec selection) via SFCC product sets and CPQ
- Compatibility filtering (accessory compatibility with specific device models) via custom attributes
- Extended warranty and service plan cross-sell at checkout via promotion and cartridge integration
- Trade-in and recycling programme integration at the product and cart level
- B2B Commerce for enterprise and government procurement alongside D2C storefront
- Einstein search optimised for technical product queries including model number and specification
- Salesforce B2B Commerce with account hierarchy, contract pricing, and purchase order workflow
- CPQ integration for complex configured product orders with quote-to-order conversion
- SAP S/4HANA integration for real-time inventory, pricing, and order synchronisation
- Reorder workflow with CSV upload and saved order lists for high-frequency replenishment buyers
- Salesforce CRM account management integrated with B2B Commerce buyer portal
- Distributor portal with allocated inventory and market-specific product catalogue visibility
- Ancillary and retail commerce on SFCC alongside core booking via PMS integration
- Loyalty tier personalisation via Salesforce CRM loyalty data flowing to SFCC customer groups
- Einstein personalisation for hotel amenity, spa, and dining cross-sell to pre-arrival guests
- Multi-currency and multi-language for international guest storefronts in travel retail
- Marketing Cloud pre-arrival journey triggered by confirmed reservation with SFCC product offers
- Service Cloud integration for unified guest service view across commerce and reservation systems
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Perspectives, research, and practical guidance from our enterprise technology experts.
What Our SFCC Clients Say
We chose Salesforce Commerce Cloud for our 14-country expansion because we needed a platform that could handle the operational complexity of 14 independent storefronts — each with their own currency, tax rules, payment methods, and market-specific promotions without requiring 14 separate technology stacks and 14 separate support teams. The multi-site architecture on a single SFCC instance is genuinely one of the platform's defining advantages. SourceMash's implementation delivered all 14 storefronts in 22 weeks, including local payment method integrations for six markets, and the Einstein personalisation that the platform team had not previously activated. Einstein Product Recommendations now drive 31% of our total e-commerce revenue the contribution is measurable because we A/B tested Einstein against manual product curation for the same placement zones before committing to full activation. Revenue is up 38% year-on-year across the portfolio. The conversion rate improvement from Einstein-personalised product presentation has been the single most impactful change we have made to the site since launch.
We manufacture precision industrial components sold to 3,200 trade customers in 28 countries and before the Salesforce B2B Commerce portal, our order process involved email, spreadsheet-based price list management, manual quote generation in Word, and order entry into SAP by our inside sales team. Quote cycle times were 8–12 days for custom configured orders. SourceMash implemented B2B Commerce with CPQ integration for our configured product categories customers now select specifications in the portal, receive an instant system-generated quote that reflects their contract pricing and the current SAP cost structure, and convert the quote to an order with a single click. Quote cycle time is now under 3 hours for 85% of orders. SAP integration via MuleSoft keeps inventory and pricing in real time. ₹180 crore of online B2B orders in the first year. Our inside sales team now focuses entirely on new account development the reorder and replenishment volume that consumed 60% of their time is fully automated.
We have 280 retail stores and our online business was operating as a separate channel — inventory was not visible between channels, BOPIS did not exist, and customers who returned online purchases in store created a manual reconciliation headache that took hours per week per store. SourceMash implemented Salesforce OMS with BOPIS and ship-from-store fulfilment, integrated with our in-store POS and the SFCC B2C Commerce storefront. BOPIS now accounts for 28% of online orders customers prefer the immediacy of same-day pickup over waiting for home delivery, and we prefer the lower fulfilment cost of store pickup over warehouse-to-door shipping. Ship-from-store has reduced our fulfilment cost by 18% because we are using store inventory that would otherwise result in end-of-season markdowns. Customer NPS has improved 22 points since we gave service agents the unified OMS order view that lets them handle online orders, in-store issues, and returns from the same screen.