AI Development Services

AI Development Services - AI App & Software Solutions

Generative AI Development

Generative AI Development Services - AI Software Experts

AI Agents and Conversational AI

Conversational AI Agents for Businesses - SourceMash Technologies

Applied AI Solutions

Applied AI Solutions by SourceMash Technologies

Data and AI Engineering

AI & Data Engineering Solutions Delivered by Expert AI Data Engineers

Responsible AI and Governance

Responsible AI & Governance for Ethical AI Systems

AI Strategy and Roadmap Consulting

Expert AI Strategy Consulting & Roadmap Services

Salesforce CRM

Salesforce CRM

Microsoft Dynamics 365

Microsoft Dynamics 365

Oracle CX

Oracle CX

AS400 PKMS/WMS

AS400 PKMS/WMS

CRM Implementation

CRM Implementation

CRM Integrations and Executions

CRM Integrations and Executions

Microsoft Dynamics 365

Microsoft Dynamics 365 System for Business Advanced Solutions

Oracle ERP and Business Central

Oracle ERP Cloud System for Modern Businesses

Manhattan PKMS/WMS

Manhattan PKMS/WMS

SAP S/4HANA

SAP S/4HANA ERP Software, Implementation & Migration Services

iSeries/AS400

iSeries/AS400

Marketing Technology Services

Marketing Technology Services

SOC Setup and Operations

SOC Setup and Operations

Cloud Infrastructure Management Services

Cloud Infrastructure Management Services

24/7 Expert IT Support

24/7 Expert IT Support

Data Analytics

Data Analytics

Data Integration

Data Integration

Full Stack Development

Full Stack Development

Shopify

Shopify

WooCommerce

WooCommerce

Salesforce Commerce Cloud

Salesforce Commerce Cloud

Magento

Magento

Banking and Finance
Healthcare and Lifesciences
Manufacturing
Retail and E-Commerce
Energy and Utilities
Travel and Hospitality
Education and EdTech
Telecom and Media
Revenue-focused experimentation and UX optimization

Conversion Rate Optimization (CRO)

Turn more visitors into customers with a systematic CRO program. SourceMash helps you find conversion bottlenecks, validate hypotheses with experiments, and ship UX improvements that lift signups, leads, and revenue.

icon A/B Testing and Experiment Design icon Landing Page Optimization icon Funnel Analytics and Heatmaps icon UX Copy and Friction Removal
CRO Outcomes We Target
+15%
Conversion Rate Lift Target
-20%
Drop-Off Reduction Goal
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Audit: Analytics, Funnel, UX, and Speed
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Hypotheses Backed by Qualitative Insights
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Experimentation: A/B, Multivariate, Bandits
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Ship: Design + Engineering + QA
Full-funnel CRO Experiment Roadmaps Landing Pages Checkout Optimization
Heatmaps & Session Replay Form UX Offer Testing Growth Analytics
Full-funnel CRO Experiment Roadmaps Landing Pages Checkout Optimization
Heatmaps & Session Replay Form UX Offer Testing Growth Analytics

Trusted approaches across B2B, B2C, and SaaS growth teams

Capabilities

A complete CRO program, from insights to experiments

We blend qualitative research, product analytics, UX design, and engineering so improvements are evidence-based, measurable, and shippable.

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CRO Audit and Opportunity Sizing

Funnel review, UX heuristics, speed diagnostics, and analytics health checks to uncover high-impact conversion leaks.

Funnel UX Heuristics Speed Tracking QA
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Research and Friction Mapping

Session replays, heatmaps, surveys, and interviews that explain the “why” behind drop-offs and indecision.

Heatmaps Replays Surveys Interviews
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Experiment Design and A/B Testing

Hypotheses, statistical rigor, test plans, and instrumentation so results are reliable and repeatable.

A/B MVT Stats Instrumentation
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Landing Pages and UX Copy

Clear value propositions, trust building, and microcopy changes that reduce friction and boost intent.

Messaging CTA Form UX Trust
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Checkout and Payment Optimization

Streamlined steps, fewer errors, better address and coupon flows, and improved payment completion rates.

Checkout Payments Error Reduction Mobile UX
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Cohort and Lifecycle Optimization

Improve activation, onboarding, and retention with cohort insights and iterative in-product experiments.

Activation Onboarding Retention Cohorts
How we work

A proven experimentation workflow

A predictable CRO system that connects insights to execution and ensures learnings compound over time.

01
Discover
Audit, analytics validation, and baseline
We validate tracking, map the funnel, and benchmark current conversion rates. We identify the biggest drop-offs by channel, device, and segment.
Analytics QA Funnel Map Baseline KPIs
02
Diagnose
Qualitative insights and friction analysis
We combine session replays, heatmaps, surveys, and UX review to understand user intent, objections, and confusion points.
Friction Report Voice of Customer Opportunity Sizing
03
Design
Hypotheses, variants, and test plan
We define hypotheses with expected impact, risk, and effort. We design variants aligned to user psychology and best practices.
Experiment Backlog Wireframes Test Plan
04
Experiment
Build, launch, and monitor tests
We implement tests with clean instrumentation, QA across devices, and monitor guardrails like bounce rate, errors, and revenue quality.
A/B Setup Instrumentation QA Checklist
05
Scale
Analyze results and ship winners
We document learnings, validate statistical confidence, ship winning variants, and roll insights into the next iteration cycle.
Results Readout Winner Rollout Learning Library
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50+
Experiments delivered
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10+
Industries supported
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0.5s
Performance focus (Core Web Vitals)
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+15%
Typical lift per quarter*
Tooling

Your CRO toolkit, integrated end-to-end

We work with your existing stack, and fill gaps only where needed to run clean experiments and reliable measurement.

icon Analytics and Measurement
icon GA4
icon GTM
icon BigQuery
icon Mixpanel
icon Amplitude
icon Consent Mode
icon Qualitative Insights
icon Hotjar
icon FullStory
icon Microsoft Clarity
icon Surveys
icon User Interviews
icon Experimentation
icon Optimizely
icon VWO
icon AB Tasty
icon Feature Flags
icon MVT
icon Design and Delivery
icon Figma
icon React / Next.js
icon Performance Optimization
icon QA Automation
icon Accessibility
Testimonials

What teams say after CRO delivery

Representative feedback from marketing, product, and growth stakeholders.

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The audit and experiment roadmap gave us clarity instantly. We moved from random tweaks to a disciplined testing program.

icon +24% lift in lead conversion in 8 weeks
GM
Growth Manager
B2B SaaS
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Their combination of analytics, UX, and engineering reduced checkout friction quickly. The results were measurable and sustainable.

icon -23% checkout abandonment on mobile
EH
Ecommerce Head
Retail Brand
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We finally have trustworthy experiment readouts. Their instrumentation and guardrails helped us avoid false wins and focus on real impact.

icon Better decision confidence with clean data
PM
Product Manager
FinTech

Ready to lift your conversion rate?

Get a CRO audit with prioritized recommendations, expected impact sizing, and a clear test roadmap. We can work with your team or deliver end-to-end experimentation.

Common Questions

Frequently Asked Questions

Everything you need to know before reaching out to us.

How long until we see results?

You can see early signals within 2 to 4 weeks once tracking is validated and initial tests launch. Larger lifts compound across multiple iterations over a quarter.

What if our traffic is low?

We prioritize higher-signal tests, improve measurement, and use qualitative insights to guide changes. In some cases, we run sequential tests or segment-based experiments.

Do you only optimize landing pages?

No. We optimize the full funnel, including onboarding, activation, pricing, checkout, forms, and key product moments that affect retention and revenue.

How do you ensure tests are statistically sound?

We define primary metrics, guardrails, sample size targets, and stop rules. We validate tracking and monitor anomalies to avoid biased or misleading results.

Who needs to be involved on our side?

Typically a growth or product owner, plus access to analytics and engineering support. We can also deliver design and engineering if you prefer an end-to-end team.

What do we receive each sprint?

A prioritized experiment backlog, launched tests, results readouts, winner rollouts, and a living library of learnings that improves future experiments.