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Turn more visitors into customers with a systematic CRO program. SourceMash helps you find conversion bottlenecks, validate hypotheses with experiments, and ship UX improvements that lift signups, leads, and revenue.
Trusted approaches across B2B, B2C, and SaaS growth teams
Capabilities
We blend qualitative research, product analytics, UX design, and engineering so improvements are evidence-based, measurable, and shippable.
Funnel review, UX heuristics, speed diagnostics, and analytics health checks to uncover high-impact conversion leaks.
Session replays, heatmaps, surveys, and interviews that explain the “why” behind drop-offs and indecision.
Hypotheses, statistical rigor, test plans, and instrumentation so results are reliable and repeatable.
Clear value propositions, trust building, and microcopy changes that reduce friction and boost intent.
Streamlined steps, fewer errors, better address and coupon flows, and improved payment completion rates.
Improve activation, onboarding, and retention with cohort insights and iterative in-product experiments.
A predictable CRO system that connects insights to execution and ensures learnings compound over time.
We work with your existing stack, and fill gaps only where needed to run clean experiments and reliable measurement.
Representative feedback from marketing, product, and growth stakeholders.
The audit and experiment roadmap gave us clarity instantly. We moved from random tweaks to a disciplined testing program.
Their combination of analytics, UX, and engineering reduced checkout friction quickly. The results were measurable and sustainable.
We finally have trustworthy experiment readouts. Their instrumentation and guardrails helped us avoid false wins and focus on real impact.
Get a CRO audit with prioritized recommendations, expected impact sizing, and a clear test roadmap. We can work with your team or deliver end-to-end experimentation.
Everything you need to know before reaching out to us.
How long until we see results?
You can see early signals within 2 to 4 weeks once tracking is validated and initial tests launch. Larger lifts compound across multiple iterations over a quarter.
What if our traffic is low?
We prioritize higher-signal tests, improve measurement, and use qualitative insights to guide changes. In some cases, we run sequential tests or segment-based experiments.
Do you only optimize landing pages?
No. We optimize the full funnel, including onboarding, activation, pricing, checkout, forms, and key product moments that affect retention and revenue.
How do you ensure tests are statistically sound?
We define primary metrics, guardrails, sample size targets, and stop rules. We validate tracking and monitor anomalies to avoid biased or misleading results.
Who needs to be involved on our side?
Typically a growth or product owner, plus access to analytics and engineering support. We can also deliver design and engineering if you prefer an end-to-end team.
What do we receive each sprint?
A prioritized experiment backlog, launched tests, results readouts, winner rollouts, and a living library of learnings that improves future experiments.