Let's grow together

Marketing Lead

Education

Graduation

Experience

5+ Years

Total Openings

1 New Opening

Location

Mohali

Job Description

We are looking for a growth-driven Marketing Lead to own and scale our end-to-end marketing function for IT services. This role focuses on driving demand generation, building a strong sales pipeline, and positioning the brand through strategic content and multi-channel campaigns. The ideal candidate brings a mix of creativity, data-driven thinking, and hands-on execution, with a strong focus on revenue impact and growth.

Key Responsibilities

Growth & Demand Generation: Own and execute the overall demand generation strategy, Build and scale a qualified lead pipeline, Experiment with and scale new growth and acquisition channels
Marketing Leadership & Strategy: Define and lead the marketing roadmap and execution plan, Drive thought leadership and brand positioning initiatives, Identify market opportunities and competitive differentiation
Sales Enablement: Support sales with high-quality collateral, decks, and messaging, Improve lead quality, conversion rates, and pipeline velocity, Ensure alignment between marketing and sales teams
Content & Thought Leadership: Oversee creation of high-impact content across formats, Position the brand as an industry authority through strategic content
Events & Community: Plan and execute webinars, events, and engagement initiatives, Explore partnerships, alliances, and community-building opportunities
Multi-Channel Marketing: Manage campaigns across email, SEO, SEM, paid media, and social channels, Ensure consistent messaging and positioning across all touchpoints
Performance & Optimization: Track and analyze KPIs such as leads, CAC, and ROI, Continuously optimize campaigns and channels using data-driven insights
Team Leadership: Mentor and guide junior team members, Build a culture of ownership, accountability, and performance

Requirements

5+ years of experience in B2B marketing, preferably in IT services or SaaS
2+ years of experience in a leadership or managerial role
Strong expertise in growth marketing and demand generation
Deep understanding of full-funnel marketing strategies
Hands-on experience with multi-channel marketing (SEO, SEM, paid ads, email, social media)
Experience with marketing automation tools and CRM platforms
Strong content and messaging capabilities
Analytical mindset with a focus on performance tracking and ROI
Excellent stakeholder management and cross-functional collaboration skills
Ability to mentor teams and drive execution
Preferred Experience: Salesforce services, Microsoft ecosystem, Analytics and digital engineering solutions, ERP solutions, ERP solutions
What We’re Looking For: A builder mindset with a passion for creating from scratch, A growth-oriented, experimentation-driven approachStrong strategic thinking and execution ability, High ownership and accountability
Maintain records of the conversations with the customer and analyze the data.
Handling customer queries on Chat and E-mails.

Career

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Let’s Create Together

Work with us

SourceMash Technologies is a leading solution provider for internet-based applications and product development since 2008. Be a part of our company that is facilitated by highly skilled professionals dedicated to providing total IT solutions under one roof. We offer remarkable services in the areas of Software Development, Quality Assurance, and Support.

Welcome Kit

An employee welcome kit, like Custom Notepad, T-Shirt, Water Bottle etc., is also included in employee welcome packages onboard.

Medical Insurance

SourceMash Technologies offers the best employee health insurance benefit to their employee's family members under the same policy.

Paid Leaves

Annual leaves are paid at the payment rate in the working period before the leave, and no untaken leaves can be considered part of the mandatory notice periods.